Siraj is a brand that teaches the basics of the Arabic language to children in a fun and engaging way. This edutainment show features 15 episodes, each 15 minutes long and targets pre-schoolers aged from three to five years old. 

Siraj follows the siblings Rashid and Noura on an exciting journey of discovery, which starts in the National Library of Qatar and sees their grandmother giving them a task to visit her 28 friends, guided by a map. Each of these friends are animals which represent the 28 letters in the Arabic alphabet. Rashid loves to compete with his sister but is the lazier out of the two and Noura is the active, smart, adventurous one who has a passion for learning.